The major outcome of strategic road-mapping and strategic planning, after gathering all necessary information, is the setting of goals for the organization based on its vision and mission statement. A goal is a long-range aim for a specific period. It must be specific and realistic. Long-range goals set through strategic planning are translated into activities that will ensure reaching the goal through operational planning.
Setting objectives involves a continuous process of research and decision-making. Knowledge of yourself and your unit is a vital starting point in setting objectives.
Strategic planning takes place at the highest levels. The first step in operational planning is defining objectives - the result expected by the end of the cycle.
The objectives must be:
- be focused on a result, not an activity
- be consistent
- be specific
- be measurable
- be related to time
- be attainable